• Geoff Smith

    Geoff Smith

    Director of Business Retail

    Geoff was appointed to his role in September 2016 during a time of transition for the water industry as it prepared for the fundamental changes brought about by the market opening in April 2017. Formerly the director of various businesses in the telecommunications sector, he brings with him more than 20 years' experience overseeing sales, operational teams and customer support services across the globe. He has a track record of developing high performance teams that achieve business growth.


    Geoff's direction is focused on the commitment of water2business to deliver a simple, transparent and cost effective service to its growing customer base. His operational and customer support background as well as his leadership experience means he is ideally placed to lead water2business through the changes ahead as the business continues to build on its established reputation for delivering excellence within the water and wastewater industry.